A logo was developed for my personal identity, I used the initials from my name to create a simple typographic logo.
Various different styles were explored within Illustrator, they typography for the final logo were created using the pen tool and then simply duplicated and altered to make different letter’s.
Further adjustments were made to the final 2 colour sets of labels, my two favourites which I decided to take forward was a coloured version with white typography as well as the black and white version. I felt that these two colour sets had the strongest appearance in terms of legibility, typography, colour and layout.
Adjustments such as increase in font size by 0.5pt to the caution information was done, a glue tab was also included to make over lapping of the label as clean and professional as possible. The logo was also increased in size and positioned slightly lower, the flavour names were also made slightly smaller. To include a glue tab I simply increased he with by 0.5cm.
Final Label Designs –
Further explorations were carried out in order to meet the typographic outcomes desired. I played around with various fonts, distorting and changing the perspective as well as adding strokes and creating shadows.
Once I established a design I was happy with I continuously played around with position and colour to achieve different outcomes. Each design has its own theme and consistancy to keep the brand consistant throughout.
The label designs were hugely influenced by the Camden and Brixton Brewery. You can see the relation between the two designs, professional brewery labels influencing the design of my vape labels was a positive move. I used similar fonts including shadows and outlines to create visually interesting consistent type.
Overall the outcomes were just as planned, I enjoyed experimenting over ad over to receive outcomes to a professional standard, however still at this stage nothing was final. Feedback from my friends stated that the black and white option as well as the coloured backgrounds worked really well and stood out from the others.
My Designs Influenced by the above –