This afternoon I attended a talk on typography by Bruno Maag. Bruno Maag (born 1962) is a Swiss type designer and founder of type design company Dalton Maag. From this I’ve made a few notes that I felt were beneficial to myself.
A few key points made by Bruno worth noting:
- Never work for free.
- Good design is always the result of collaborative design.
- Serif type can also be considered contemporary – if used correctly.
- Increasing spacing can lead to clear legibility – alter type when needed.
- Frutiger can be processed by the brain quicker then Helvetica.
- English can be considered as an opaque language, making it difficult for dyslexic people. However dyslexia has nothing to do with typefaces.
- LCD screens are all made up of sub pixels (RGB).
I felt Bruno presented this talk in a professional manor, it was definitely one of the more interesting talks I have attended within this university. I was impressed at the amount of work and effort that he dedicates to each project. Overall I found Bruno to be very inspiring, the project developed for the Amazon Kindle was a definite favourite of mine. The way he crafted each letter individually to achieve the desired results was absolutely outstanding.