On week 12 groups must have their:
- set of course icons
- application into two promotional media/supports
A set of icons were created in Illustrator, we used simple shapes that can easily be identified. We used existing icons for inspirational and a base for creating our design. We added a unique touch to our icons, creating them in theme with our logo and brand.
An application into promotional media was created using After Effects, I decided to animate my logo to imply the word creativity. I focused on simplicity, through research I realised that most existing brands had animated there logo to last no longer then 3-5 seconds. They kept it simple, catchy and rememberable.