RSA – Logo and Icon developments

From the list of names Listed in the previous posts, I narrowed the list down to 3 from which I let my fellow classmates pick the final name. The final name chosen was moneyup, the name speaks for it self, it means what it means, getting your money up. Proceeding onwards from this, I drew various icons that related to money, saving, banking etc. I primarily focused on security as well, as I personally felt that when dealing with saving money a sense of security is always a good feeling, knowing your money is safely stored away is key. Money that is not safely stored away is always prone to being spent!

Developing an Icon, brand and visual representation of the chosen name was difficult task. I focused on typography, Icons and colour. All of these focus points were crucial in developing a brand identity that has the possibility to stand out from the rest as well as being professional at the same time. I also went on to digitalising my sketches as well as creating a final outcome.

The final Logo design was one that went through many obstacles, I couldn’t quite put my foot down on a particular typeface so I decided to combine two typefaces within the name of the brand, the colours were chosen to represent money, money from all over the world comes in various different colours, however when money is being portrayed through illustration, animations, diagrams etc it is always represented in green. I think it is fair to say, if asked to name a colour related to money, green will always be on top. I am quite pleased with the outcome and I have tested it on my iPhone screen resolution and can assure you it works when resized down.

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RSA – Ideas

The Idea was set in stone for me, I knew that one of the most efficient ways of keeping track of your money on a daily basis would be through the use of an App. The next step was to create this idea, I had a rough Idea of how I would get this App to function, below are a few rough early ideas, some of which were scrapped and some of which would need further development. I researched into existing apps, I looked at apps that help with saving, as well as apps that involved banking. I had a look a look at layouts, focusing on UI (user interface) and UX (user experience). I created a board on Pinterest as well as a collection on Behance, screenshots have been provided.

Here are screenshots of collections I gathered of layouts, branding and existing apps, using Pinterest and Behance.

RSA – Research

Researching into this brief led to a number of obstacles that needed to be tackled. The primary obstacle here was what exactly would be the best method/idea to get the people to manage their money better.

As modern day technology allows us to spend in the easiest of ways using methods such as online payments, contactless payments, Apple pay etc I figured the best way to get the people to save is the same way that causes them to spend: through modern day technology.

In todays society if not everyone then almost everyone is in possession of what we call a smart phone. Studies and research show that todays generation and society spend on average more then 5 hours a day on these devices. So I figured the best possible money managing method would be through these devices. Devices range in apps, apps that allow the user to spend money in numerous amount of ways i.e. transport, shopping, music, contactless, videos, games etc.

Currently, there are 1,252,777 apps available in the App Store, and as many as 60 thousand apps are added per month – and this rate is itself growing. In 2013, 453,902 new apps were released in the Apple App Store, exceeding adjust’s prediction of over 435,100 new apps by 4 percent.

I decided to design some sort of app that allows the user to stay on top of managing money.

RSA – Introduction

The aim of this lecture was to go through the RSA briefs and pick one.

The brief I chose for this project is Number 5 Mind Your Money. The aim of this brief is to design a way for people to improve their financial capability and manage their money better.

As we all know managing money can be hard. Financial capability is more than just knowledge of abstract concepts, it is putting that knowledge in to practice that counts when managing money.

A recent RSA report ‘Wired for Imprudence’ identified six behavioural hurdles of human characteristics that undermine our ability to manage money well. These are the following hurdles:

  • Cognitive Overload
  • Empathy Gaps
  • Optimism and Overconfidence
  • Instant Gratification
  • Harmful Habits
  • Social Norms

I chose this brief as it has a strong relation to me, I have been fortunate to obtain a job whilst studying which allows me to have a stable income every month. However, I find myself spending more then I actually need too every single month. I can admit to being left with nothing towards the end of some months due to overspending. I would like to pursue this brief in order to firstly tackle my own money managing problems, then secondly helping out others that may be on the same boat as me.